Life Check Speakers

Dr. Paula Burch Jackson, affectionately known as Coach PBJ, is an Empowerment Strategist, Associate Broker, and founder of Coach PBJ Speaks. With over three decades of senior leadership experience at the CDC, a Master’s degree in Human Services with an emphasis in Life Coaching, and advanced studies in leadership and ministry, she brings depth, wisdom, and lived experience to every space she enters.

 

Her life was forever transformed after the sudden loss of her first husband and her own battle with cancer. Those seasons did not break her. They refined her. From that refining emerged her signature SHIFT framework, guiding individuals to confront shame, hurt, insecurity, fear, and trauma so they can move from shadows to shine.

 

Dr. Jackson is the author of The Valley Between Me, Myself, and I and the voice behind powerful keynote messages such as “When Me, Myself, and I Finally Agree.” She challenges people to think about what they are thinking about and teaches them how to chase, face, and embrace the shadows that shape their identity.

 

Whether speaking on stages, mentoring women, serving in ministry, or helping families build wealth through real estate and business, Coach PBJ’s mission remains the same. She helps people uncover their true selves, align their inner world, and live with courage, clarity, and conviction.

 

Her message is simple yet transformative. When you change the way you look at things, the way you see things change.